Successful promotional campaigns go beyond the marketing gifts you hand out—they are also about delivery and timing. So, if you want to boost your brand, increase visibility, and drive sales, ensure you follow our guide below for some ideas on when to offer business giveaways. Each occasion is vital to maintaining success in the long term.
Best Times and Events for Promotional Giveaways
The timing of business giveaways can either make or break their impact. Be strategic with your marketing items and promotional efforts so you deliver the best promotional products with confidence. Below are some of the best times and events to incorporate into your marketing strategy:
● Trade Shows
During this type of event, businesses and brands engage directly with the consumers, allowing them the chance to discover new items, enjoy demos, and potentially buy some of the exhibited products.
Take into account that trade shows are crowded spaces, meaning that your gifts must stand out from the crowd. We recommend that you offer branded and eye-catching trade show giveaways to attract people to your booth. Another suggestion is to provide practical marketing items that keep people reminded of your brand long after the event.
For example, consider items that can be used during the show, like water bottles, tote bags, or power banks. Another impactful option would be seasonal promotional giveaways, like scarves for winter, Christmas-themed mugs, or branded beach mats—perfect for summer vacations.
● In-Store Promotions
You don’t have to wait for trade shows or exhibitions to promote your brand. In-store promotions transform the present moment into the perfect opportunity for effective marketing and enhanced sales. This sort of promotion refers to all marketing activities taking place inside the physical space of your business, aiming for enhanced consumer engagement and memorable experiences.
You can incorporate business giveaways as part of your in-store promotions in the following ways:
- Gifts With Purchases: Customers who spend $50 at the store, for instance, will receive free stress balls, key chains, or pocket mirrors.
- Contests and Raffles: Winners get some of the best promotional products as gifts. They can be customized according to any theme of your choice.
- Time-Limited Free Items: A smart move to create a sense of urgency that ultimately drives sales.
However you choose to proceed with in-store promotions, make sure to choose the best promotional giveaways for maximum impact.
● Product Launches
There is no better time for business giveaways to come into play than product launches. These events, aimed at introducing new products to the market, attract a wide base of potential customers and media coverage—depending on your marketing efforts and strategies leading up to the event.
You can give away free samples of the new product, or you can offer relevant limited-edition marketing gifts. For instance, if you are launching a technology product, consider giving away USB flash drives, earphones, or digital clocks. Consider making your promotional giveaways thematically aligned with the event in terms of design. For instance, personalize the items to integrate the event’s name, the product’s name, and your brand’s colors and logo.
Business Giveaways With the Best Promotional Gift Supplier
Enpai Promotions is the best promotional gift supplier—it has worked with various brands and businesses from a variety of industries, bringing you boundless experience, a rich portfolio, and the best promotional products that are divided into several categories—fit for all fields, consumer demographics, and preferences.
Discover Enpai Promotions now and plan your best business giveaways yet.
